- Teacher: Brian Petula
This course is designed to provide a broad overview of organizational behavior. OB is an applied discipline that recognizes how management practices, while based on scientific methods, must adapt to fit the situation.
As the field of OB grows and matures, topics of emphasis have become ethical behavior, human capitalism' teams, information technology, new workforce expectations, and changing careers. The text is well organized and considers ethics and social responsibility paramount measures of individual and organizational performance.
- This course provides a "real world" view of marketing research that covers research design, data acquisition and data analysis with solid coverage of Internet marketing techniques. The text is well organized and rich in demographic and cultural diversity; and that knows the imprint of globalization; and considers ethics and social responsibility paramount measures of professionalism in the marketing research industry.
- The primary objective of this course is to offer practical insight into different kinds of meetings and conventions. It is the professor's intent to create an environment for student participation. This will be achieved veia class discussion, case analysis, scheduled oral reports and presentations by business professionals.
