"An introductory, hands-on study of computer productivity tools in a business context. Emphasis is on establishing basic computing knowledge and skills to proficiently use current computer-based productivity tools, a conceptual foundation for developing fluency in emerging tools, and an understanding of the proper organizational problem domains of each type of productivity tool." (Marywood University 2007-2009 Undergraduate catalog)
- Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply key concepts to practical business situations.
- Builds upon skills and knowledge developed in the introductory Web Application Development course (BUS 307). This course aims at the development of bigger and more complex applications. It also provides students with the opportunity to learn and apply advanced concepts, principles and techniques for effective web application design and implementation. Prerequisite: BUS 307.
